About Sense Worldwide
Sense Worldwide enables companies to see, think, and act differently to drive growth and brand strategy where cultural relevance matters.
We are proud to have been doing this globally for over 25 years. Every day we partner with world-class and ambitious companies such as Nike, Pfizer and Ford to create new categories, products and propositions, and ultimately, make their brands thrive through cultural, brand and commercial strategies.
Our work has created billions of dollars in enterprise value, launched groundbreaking brands and developed new categories. For example, we evolved Nike from a performance sports brand to a streetwear brand. We helped create MTV. And…we created a new category of toilet brush. Ta Dah.
We are also proud to be one of the pioneers in working with lead and extreme users, change makers and disruptors to identify signals and insights that help our clients to ‘go beyond the obvious’ and achieve breakthrough results.
Our clients come from a wide variety of industries including FMCG, Automotive, Healthcare, Financial Services, Media, Advanced Technology, Food and Beverage, Beauty, Fashion, Governments and Education. It is all fascinating to us.
Our culture
We are driven by excellence and impact.
That means we seek and create opportunities to partner with leading ambitious brands and those who need to or desire to become one to deliver world-class work that moves business metrics.
We believe collaboration is better in person.
That means we are looking for people who want to be in our studio at least 3 days a week and possibly more.
We are curious and open.
That means we sometimes choose to work on left-field or unusual challenges. For example, reinventing children’s education.
Role overview
Over our 25 year history, Sense Worldwide has delivered groundbreaking work and been a pioneer in the use of cognitive diversity. Our profile though is, how do we put this, let’s just say it’s discreet. Except for our brilliant clients and some industry insiders, people do not know who we are. It is completely our fault of course. But we think 25 years is long enough to be in the shadows and we are ready to emerge now. You are going to help us do that, and more.
Collaborating with the Sense Worldwide leadership team, our consultants, and our Sense Network, you will apply your writing, research and content skills across our business. You will be responsible for catalysing and creating thought leadership at Sense Worldwide that supports business development and raises our profile and also supporting the creation of consulting artefacts.
Your outputs will take different forms. Principally, articles, white papers, reports and consulting artefacts. However, this role has huge scope and potential. If you have the skills, drive, and energy you could also be creating podcasts, videos and being a producer enabling Sense Worldwide to act more like a media business. We’d like that. Maybe you’ll help us launch a magazine.
What you will be doing
- Generating perspectives, points of view and translating them into compelling and engaging thought leadership artefacts, content and activations. This will be via your own research and ideation and also collaborating with other Sense Worldwide colleagues.
- Responding to briefs from the Sense Worldwide leadership team as well as proactively driving relevant thought leadership through your own initiatives that supports, promotes and elevates Sense Worldwide’s profile and business development activities.
- Conducting research to bolster, sharpen and refine nascent ideas into robust perspectives.
- Responsible for writing, editing and shipping our newsletter and online content.
- You will be applying your copywriting and editing magic to consulting deliverables, business development and marketing artefacts where support is needed.
- We invent, we inspire, we move business metrics. The content you create will serve these ideals by combining creativity that excites with robust commercial savviness required for C-Suite audiences.
- Coordinating and liaising with writers, photographers, illustrators, film makers and content creators from our global network of over 4,000 sensors.
- When the writing and researching bases are covered, you could be spearheading other thought leadership initiatives such as our podcast.
Skills and what you will bring
Essential:
- You are at heart a superb, engaging and thoughtful writer who uses research and other techniques to create articles, papers and artefacts. You love the craft of writing and create clean prose that excites, simplifies the complex and illuminates. You know how to leverage the power of words.
- A minimum 8 years experience in delivering a variety of written content including long form articles, blog posts, newsletters, presentations etc is essential. This could be in a journalism, a media business, trend consulting or management consulting context.
- Your work has appeared in reputable publications.
- You may have run a content or editorial team.
- We are a creative business partner working with C-Suite and senior leaders. You have experience of creating content for senior stakeholders.
- A sharp, curious and creative intellect with commercial savvy.
- Experience and ability to work to deadlines. You are not a procrastinator or someone over-thinks to the point of paralysis or doesn’t recognise when they are stuck in a rabbit hole. You get things done. You hit deadlines. You ship content.
- A wide range of passions and interests including culture, trends, brand, technology and business.
- A marketing savviness and experience of leveraging social media for thought leadership and promotion including Linkedin, substack.
- The ability to write, fast and brilliantly, without AI. But you are actively experimenting with the latest AI tools (perhaps loudly mocking them with your best machiavellian laugh).
- Don’t worry, we have pens.
Desirable:
- Experience of writing trend reports and producing content on culture.
- Experience of writing brand books and creating brand narratives.
- Experience and an interest in Photography
- A visual sensibility with an appreciation for graphic design, perhaps there is even a creative director lurking inside.
- An interest in film making
- An interest in Podcasting. Could be presenting and or producing, editing etc.
Apply
Perks
1. 26 days of annual leave + bank holidays.
2. Annual training budget.
3. Bonus scheme.
4. Health care, dental, and travel insurance.
5. Annual away day and team socials.