Could cognitive diversity supercharge your innovation?

Have you ever paused to think how well your innovation team performs and why?

"The Crazy Ones" ebook explores how cognitive diversity can be harnessed to supercharge your innovation. It explains what cognitive diversity is and why it is so important for your brand’s future.

Written for business leaders, strategists and innovators seeking a commercial advantage, inspiration, ideas, and better workflows. It includes real-world examples from brands that have already embraced cognitive diversity to create market-leading products, including General Electric, SCJohnson, Kellogg’s, PepsiCo & Sonos.

Those who read the book will come away with a better understanding of:

  1) What innovation looks like.
  2) Where innovation comes from.
  3) The best ways to innovate moving forward.

Below is a sample from Chapter 4 of the book. To read the full book simply complete the form above.

About the author: Jeremy Brown is Founder & CEO of Sense Worldwide, an innovation consultancy that uses its proprietary worldwide network of creative thinkers (The Sense Network) to help brands stay ahead of the curve. With over 25 years in the industry Jeremy has built more than a company, it is the go-to destination for radical thinkers & brands looking to maintain their competitive edge.